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The latest updates, stories, ideas and guides from the Glue Up team.

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Often, associations think that once members sign up, they will remain for a long…
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Secure financial operations are imperative for maintaining member trust and…
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Effective member segmentation is crucial for organizations looking to deliver…
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Member churn and attrition rate are two terms that are often used interchangeably,…
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Forging connections among members is really important for associations. The more…
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Not all analytics are created equal. Although all AMS systems provide analytics, the…
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The World Laureates Forum, which seeks to open discussion, recognize, and award…
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Event marketing, and by extension marketing itself, is all about attention. It’s…
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Whether for business or pleasure, events require careful planning, attention to…
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Digital transformation has become a 21st-century buzzword. It refers to the fast-…
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In today's digital era as brands, we have the power to connect with hundreds and…
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2018 was a golden year for hackathons following a spike of 140% in 2017 and there…
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The saying 'content is king' is popular for a reason. And in today's day and age,…
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The advent of AI has created a critical turning point in how technology is reshaping…
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Association analytics has become an integral part of measuring performance and…
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Introduction: Why Building an Email List is Crucial for Your Association? In…
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Last updated: December 29, 2023 Many organizations are turning to AI to…
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Last Updated: April 25, 2024   Generic email marketing strategies do not…
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Last Updated: May 9, 2024   Your members want to be a part of your…