The latest updates, stories, ideas and guides from the Glue Up team.
2 minutes read
Glue Up, a leading provider of AI-powered all-in-one membership management solutions, is proud to announce our strategic partnership with Cvent. This collaboration establishes Glue Up as a leader in…
6 minutes read
Effective renewals are not driven by reminders alone. They are driven by member…
22 minutes read
Sales rep training for member acquisition has quietly become one of the most…
5 minutes read
A well-designed price ladder gives your association control over revenue timing,…
24 minutes read
Sales funnel conversion rate benchmarks shape the first question every leadership…
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The post event follow up plan rarely receives the same attention as event promotion…
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The moment someone joins an association, chamber, or professional organization,…
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Big data refers to large, complex datasets that traditional data processing…
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The internet has connected people and allowed the free flow of information like…
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The emergence of social networks over recent years has led to the growth of online…
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Live events, whether in the form of webinars, live streaming sessions, or…
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Online communities have become an integral part of our social fabric. People from…
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Creating a strong and connected community is crucial for fostering loyalty and…
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satisfaction scores. But in a high-accountability environment where associations…
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Membership revenue can dip for many reasons, from changing employer budgets to…
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Your post-event communication defines how members remember their experience, and…
7 minutes read
Research from McKinsey shows that organizations integrating data across functions…
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Your board wants certainty. Your sponsors want proof. Your members want access. That…
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You already know webinars can educate and engage, but the real opportunity lies in…
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Every association operates inside renewal cycles, but few manage them with the…
5 minutes read
CRM field mapping is one of the most overlooked components of membership management…
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Something is happening across membership organizations, and it is not subtle anymore…
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There is a quiet shift happening inside every association office, chamber…
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A strange thing happens inside associations, and nobody really names it until it’s…
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Modern association boards are no longer just impressed by member volume. Instead,…
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There is a moment every association executive recognizes even if nobody wants to say…
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Every association leader knows that particular silence.The spreadsheet opens. Tabs…
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Every association executive knows the tension that fills a room right before the…
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Member trust is a financial asset, and your communication strategy determines its…
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The last five years have reshaped event strategy across the association sector. Your…
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Every association leader knows that quiet moment when the renewal spreadsheet loads…
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This November, we’ve introduced exciting updates to improve how you interact with…
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This October, we’ve rolled out a new feature to enhance your membership experience,…
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Introducing the Membership Workflow Manager on our mobile app, designed to give you…
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September brought you an exciting new feature that was asked for a long time,…
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A long-awaited feature is finally here!
When someone purchases one or multiple…
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August was a very busy and productive month as we brought you some new and updated…
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AI tools for member onboarding address one of the biggest blind spots in association…
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AI CRM for associations is becoming the answer to a problem most membership…
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AI automation for member engagement is becoming essential for associations that want…
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AI-generated messages used to feel like shortcuts to save time drafting the basics.…
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AI content marketing automation is no longer optional; it’s the system upgrade your…
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AI tools for marketing automation aren’t a luxury anymore; they’re the difference…
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Explore Glue Up’s Dashboard Features The email came too late. One of your…
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It’s 8:12 a.m. on a Tuesday, and the benefits of a dedicated IP address couldn’t be…
7 minutes read
It’s Tuesday morning, and chapter locations are already causing chaos. Your inbox is…
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It’s 8:17 a.m. on a Thursday, and your chapter admin is already deep in the weeds,…
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It’s Monday morning, and your chapter lead opens their inbox to chaos—one…
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Your national association site is strong. The homepage ranks. Your webinars show up…