Last Updated: October 24, 2025
Glue Up Inc., with its registered address at 1600 Tysons Blvd, Suite 400, McLean VA 22102, USA and its affiliates, and subsidiaries ("we", "us", "our", or "Glue Up") welcomes you (“you” or the “User”) on our website www.glueup.com (the “Website”).
This Cookie Policy (the “Policy” or “Cookie Policy”) describes the way we use cookies on our Website and on our platform at app.glueup.com (the “Platform”).
By accessing the Website, Platform or using our Services, you acknowledge and agree to this Policy. If you do not agree to the terms of this Policy, please do not use the Website, Platform or any of our Services. Each time you use the Website, Platform or our Services, the current version of the Cookie Policy will apply.
Cookies
When you access our Website, Platform or use our Services, we may collect information regarding your IP address for the purposes of administering the Website or Platform and tracking Website or Platform usage. However, your IP address may vary each time you visit, or it may remain the same depending on the type of Internet connection you are using or the location from which you access the Website or Platform.
We may also collect information about the websites that directed you to our Website or Platform after you clicked on a text or banner link or an ad from another website, or the day and time you visited our Website or Platform and how long you spent on the Website or Platform. We aggregate such information to help us to compile reports as to trends and other behavior about users visiting our Website. However, such information is anonymous and cannot be tied directly to you.
We may also use “cookies” and your personal information to enhance your experience on the Website, Platform and with the Services and to provide you with personalized offers. A cookie is a small data file placed on your computer's hard drive that contains information that allows us to track your activity on the Website or Platform. The cookie itself does not contain any personal information; however, if you provide us with any personal information, the cookie may act as an identifier to tie your personal information to your IP address or computer.
You may choose to delete cookies from your computer's hard drive at any time or to disable cookies on your computer. If you delete cookies that relate to the Website, we may not be able to identify you upon your return to the Website. Additionally, if you disable your computer's cookies, you may not be able to access certain features of the Website, Platform or Services that require that cookies be enabled.
The Website's or Platform's cookies cannot be used to read data from your hard drive and cannot retrieve information from any other cookies created by other websites. Additionally, our cookies cannot be used as a virus, Trojan horse, worm, or any other malicious tool that could impair your use of your computer. Our cookies are used to help us better understand how you and other users use the Website or Platform, so we can continue to provide a better, more personalized user experience on the Website.
What types of cookies do we use?
Strictly Necessary Cookies These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
How long do cookies last?
None of our cookies last forever. You can always choose to delete cookies from your computer at any time. Even if you do not delete them yourself, our cookies are set to expire automatically after some time. Some cookies will be deleted as soon as you close your browser (so-called “session cookies”), some cookies will stay on your device until you delete them or they expire (so called “persistent cookies”). You can see from the table below the lifespan of each type of cookie that we use; session cookies are those marked with “Session” in Expiration column, all other cookies are persistent, and unless otherwise stated, they expire within 12 months. The expiration periods work on a rolling basis, i.e., each time you visit our website again, the period restarts.
Strictly Necessary Cookies
| Cookie Name | Provider / Domain | Purpose / Description | Location | Expiration |
|---|---|---|---|---|
| PHPSESSID | Glue Up | Maintains the user's session state on the server during browsing. | Platform | Session |
| __hs_cookie_cat_pref | HubSpot | Records and stores the user's cookie consent preferences. | Website, Platform | 12 months |
| AWSALB | Amazon Web Services | Ensures consistent session routing (stickiness) between load-balanced servers. | Platform | Persistent |
| AWSALBCORS | Amazon Web Services | A cross-origin version of AWSALB for maintaining session consistency. | Platform | Persistent |
| AWSALBTG | Amazon Web Services | Manages session stickiness for specific server target groups. | Platform | Persistent |
| AWSALBTGCORS | Amazon Web Services | A cross-origin version of AWSALBTG for cross-domain requests. | Platform | Persistent |
| __cf_bm | Cloudflare | Part of Cloudflare's bot management service, used to distinguish between humans and bots. | Website, Platform | Session |
| _cfuvid | Cloudflare | Used by Cloudflare for rate-limiting and security verification. | Website | Session |
| cf_clearance | Cloudflare | Stores proof that a security challenge (like a CAPTCHA) has been completed to access a protected page. | Platform | Persistent |
| TOKEN | Glue Up | Stores an authentication token to keep a user logged in. | Platform | 3 months |
Functional Cookies
| Cookie Name | Provider / Domain | Purpose / Description | Location | Expiration |
|---|---|---|---|---|
| hs-messages-hide-welcome-message | HubSpot | Stores whether the user has closed the HubSpot chat welcome message. | Website | 6 months |
| messagesUtk | HubSpot | Used for chat identification and to maintain continuity of a chat session. | Website, Platform | Persistent |
| LANGUAGE | Glue Up | Stores the user's selected language preference for the site interface. | Platform | Persistent |
| DOMAIN | Glue Up | Stores the user's domain or subdomain preference (e.g., for an events portal). | Platform | Persistent |
Performance & Analytics Cookies
| Cookie Name | Provider / Domain | Purpose / Description | Location | Expiration |
|---|---|---|---|---|
| _ga | Google Analytics | The main cookie for Google Analytics, used to distinguish unique users. | Website, Platform | Persistent |
| _ga_B1L4YRVXBG | Google Analytics | A property-specific cookie used to maintain session state for Google Analytics 4. | Website, Platform | Persistent |
| _ga_6QVLFX4DZG | Google Analytics | A property-specific cookie for session analysis (GA4). | Website, Platform | Persistent |
| _ga_DHS01XV6DM | Google Analytics | An additional GA4 property cookie to manage session info. | Platform | Persistent |
| _clck | Microsoft Clarity | Persists a Clarity User ID and preferences across sessions to track user interactions. | Website, Platform | Persistent |
| _clsk | Microsoft Clarity | Connects and links multiple page views by a single user into one session recording. | Website, Platform | Persistent |
| __hstc | HubSpot | The main tracking cookie for HubSpot analytics, tracking visitor sessions. | Website, Platform | Persistent |
| __hssrc | HubSpot | Determines if the visitor restarted their browser during a session. | Website, Platform | Session |
| hubspotutk | HubSpot | Identifies a visitor across form submissions and sessions, linking them to CRM contacts. | Website | Persistent |
Targeting & Advertising Cookies
| Cookie Name | Provider / Domain | Purpose / Description | Location | Expiration |
|---|---|---|---|---|
| _fbp | Meta (Facebook Pixel) | Tracks visits across websites to deliver targeted advertising and analytics. | Website | 90 days |
| _gcl_au | Google Ads | A conversion linker cookie used to store and measure ad click data for conversion tracking. | Website | 90 days |
| ANONCHK | Microsoft Clarity / Bing Ads | Used by Microsoft for ad tracking and session verification. | Website | 90 days |
| li_sugr | A LinkedIn cookie used for tracking and analytics. | Website | 90 days |
*Please note that the table serves for general information purposes. The information included in it may change over time and the table may be updated from time to time accordingly. As a User you have full control over your cookie preferences and can choose which categories of cookies to accept or reject at any time through our cookie settings panel with exception of Strictly Necessary Cookies which are essential for our Website and Platform to function correctly.