On June 27th, EventBank hosted its fourth ‘Data-driven Marketing & Events’ panel discussion in Singapore.
A group of industry experts discussed the topic of how data is the new driving factor in marketing & events, what the new technologies are, and of course, those juicy brand-insights that make waves in ground-breaking new strategies.
Engagement points are changing year-to-year and customers are adopting platforms left and right. New mediums of transitioning leads from Offline Events to the Digital Space are making it's way into our daily lives. As digital technologies bridge the gap between real life events and the digital space, questions like 'How do we provide to our audience?" start to become 'How can our audience provide to us?'.
See photo highlights below.
As digital marketing consists of a vast array of platforms and skillsets to navigate, you’ll need to have an automation platform that can expedite a lot of these processes for you, bridging the skills gap and meets your business objectives.
To find out more how EventBank event management software can help you manage your events from start to finish productively, book a demo with us today.
