Generic virtual event software has kept associations connected, but basic video feeds and static chat boxes rarely deliver the hallway networking members miss. When a statewide trade group shifts its annual conference online, sponsors need virtual booths, attendees want roundtables, and executives insist on engagement analytics—not just RSVP counts.
Glue Up’s interactive all-in-one event management platform answers those expectations with AI matchmaking for events, auto-generated networking rooms, and sponsor virtual booths that track every click:
Spin Up AI-Matched Networking Rooms in one click—members enter roundtables with peers who share job roles, interests, or chapters, replicating hallway conversations online.
Give Sponsors Virtual Booths With Live Demos; every visit, chat, and download feeds an ROI dashboard that closes the renewal conversation before the event ends.
Stream Keynotes from a Built-In Studio while breakout polls and moderated Q&A keep both live and remote audiences engaged.
Award Continuing-Education Credits Automatically; attendance time stamps write to member profiles when a session ends.
Capture Engagement Analytics in Real Time, from chat velocity to click-through rates, and export them straight to board-ready reports.
Whether you’re staging a single webinar or a multi-day hybrid conference, Glue Up equips associations to deliver interactive, data-rich virtual experiences that keep members connected and sponsors investing.
Schedule a live walkthrough to see AI-matched networking rooms, sponsor ROI dashboards, and CE credit automation running on your next multi-track virtual conference.
Not ready yet? Keep reading—this article unpacks how Glue Up builds, hosts, and analyzes every facet of large-scale association events.
Launch AI-Matched Networking Rooms — Turn Passive Viewers Into Active Connections
To bridge the networking gap we flagged in the intro, Glue Up opens with what members miss most: spontaneous, targeted conversation powered by Smart Lists.
A 2025 Electro IQ survey found that 81 % of virtual attendees come specifically to network, and 68 % want new professional contacts. Our virtual networking rooms combine AI matchmaking for events with real-time engagement tools to deliver exactly that.
Spin Up Networking Rooms in One Click — select “Networking” in the event module; AI instantly groups attendees by role, chapter, or interest tag, recreating hallway serendipity online.
Match Attendees With AI — the engine scans CRM data and live survey answers, seating members where conversation value is highest—perfect for virtual roundtable discussions.
Drive Interaction With Member Chat Polls — built-in polls guide discourse, while live reactions let participants endorse ideas without breaking the flow.
Position Sponsor Virtual Booths Nearby — exhibitors run demos alongside networking rooms; every visit and chat funnels into the attendee engagement analytics dashboard for instant ROI proof.
Archive Sessions to the On-Demand Library — recordings index automatically, awarding CE credits to late viewers and extending sponsor visibility long after wrap-up.
Tip — Enable “Auto-Rotate” so attendees change tables every ten minutes; AI re-matches participants, maximizing fresh introductions and sponsor exposure.
Quick Start: Deploy Networking Rooms In Three Steps
Ready to transform theory into practice? Here’s how any event manager can stand up an AI-matched networking space in minutes:
Choose the Networking Preset — In the event module, click Add Session › Networking Room and tag the audience by role, chapter, or interest. The virtual networking room spins up with default seating and embedded chat polls.
Activate AI Matchmaking — Toggle “AI Matching Criteria” and select weightings (job function 50 %, chapter 30 %, survey answers 20 %); the platform auto-assigns tables and sets an optional 10-minute auto-rotate timer.
Link Sponsor Booths and Publish — Attach a sponsor virtual booth to the room, press Publish, and watch live engagement metrics populate in the attendee analytics dashboard as soon as the first guest arrives.
Want to see an expert configure this live? Book a guided demo and watch Glue Up build, match, and launch a networking room in under five minutes.
Showcase Sponsors In Virtual Booths — Convert Clicks Into Contract Renewals
Once attendees are actively networking, sponsors need an equally engaging space to demonstrate value and collect qualified leads. Glue Up’s AI-powered virtual event software delivers exactly that, equipping exhibitors with interactive booths and live analytics that convert clicks into contracts:
Launch Sponsor Virtual Booths Instantly — choose Add Sponsor Booth in the event module; upload logos, videos, and lead magnets. Glue Up embeds live chat and request-a-demo buttons, so sponsors connect without leaving the platform.
Stream Demos From the Live Streaming Studio — exhibitors broadcast walk-throughs or Q&A sessions, then save the feed to the on-demand session library for late viewers—expanding reach beyond the live slot.
Track Every Click In the Attendee Engagement Analytics Dashboard — booth visits, asset downloads, and chat transcripts update in real-time, giving sponsors an ROI report before the closing keynote.
Award Continuing Education Credits Automatically — when a booth demo meets CE criteria, Glue Up stamps attendee records and emails certificates—boosting booth traffic with tangible member benefits.
The 2025 Global Sponsorship Trends report notes that 78 % of CMOs now insist on clear ROI metrics before renewing sponsorships—meaning a post-event spreadsheet no longer cuts it. Our live engagement dashboard gives sponsors real-time visit counts, content downloads, and lead scores, so renewal decisions happen during the event, not weeks later.
Want to see a virtual booth go live—then watch the lead report populate? Schedule a tailored demo and experience the workflow in minutes.
Extend Value After the Live Stream — Capture, Certify, and Re-Monetize Content
Once sponsors have their real-time ROI, it’s time to keep members engaged and revenue flowing long after cameras stop rolling:
Archive Sessions To The On-Demand Library — Glue Up saves every keynote and breakout to a branded portal within minutes, creating a searchable knowledge base and fresh licensing revenue.
Example: The Mid-Atlantic HR Association posted 12 breakouts to the on-demand session library half an hour after the event; 340 members who missed the live feed logged in that same night.
Award Continuing Education Credits Online — Recorded sessions carry preset criteria; once a viewer hits the watch-time threshold, Glue Up emails a certificate automatically.
Example: A virtual finance roundtable auto-issued CPE certificates to 217 attendees, saving staff four hours of manual processing while boosting continuing education credits online completion rates.
Push Insights Via The Engagement Analytics Dashboard — View heat maps, completion rates, and replay counts, then feed the data into next year’s content plan.
Example: The attendee engagement analytics dashboard showed marketing breakouts held 72 % view-through versus 45 % for tech tracks, prompting planners to expand marketing content for the next conference.
Bridge To Hybrid Event Integration — Repurpose recordings as pre-event teasers and post-event resources, maximizing reach with no extra production cost.
Example: Clips from last year’s keynote, sent through Glue Up’s hybrid event integration tools, lifted early virtual registrations by 18 % for this year’s summit.
Tip — add “Evergreen Replay” pricing to high-demand videos; Glue Up automates pay-per-view access, generating passive income while keeping sponsor branding front and center.
A 2025 Wainhouse Research study found that 68 % of virtual attendees consume on-demand content within 48 hours of release —proof that your event’s value (and revenue) shouldn’t end when the livestream does.
Claim your spot in a live demonstration to watch Glue Up publish recordings, issue CE certificates, and spin up pay-per-view access—turning your past sessions into tomorrow’s income.
Virtual Event Software? No—A Full-Stack Digital Venue Built for Associations
If you run a 10-chapter association or a 5 K-attendee congress, basic streaming tools won’t satisfy members who crave meaningful networking or sponsors who demand real-time ROI. Glue Up is not a one-size-fits-all webinar platform; it’s the leading all-in-one event management software engineered for associations that need television-grade broadcasts and hallway-style conversations in the same browser tab.
What makes Glue Up the digital venue of choice:
Instant AI Networking Rooms place members at tables matched by role, chapter, or interest—no manual seating charts.
Sponsor Marketplaces combine live demos, gated downloads, and click-level analytics so partners see value while sessions are still streaming.
Zero-Touch Registration & Tiered Pricing verify dues status, apply member discounts, and push payments straight to finance.
Live Engagement Intelligence shows watch-time, chat velocity, and poll responses instantly, letting moderators pivot content on the fly.
On-Demand & CE Automation turns every session into an indexed replay with automatic credit issuance—extending learning and revenue weeks beyond the event.
Everything from registration to replay lives in one secure stack—your team programs content; our AI-powered virtual event software runs the digital venue.
Experience what scalable engagement looks like. Book your custom walkthrough and explore how Glue Up transforms your virtual events from passive streams into active, ROI-proven experiences—built for associations, not general audiences.
