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The latest updates, stories, ideas and guides from the Glue Up team.

Member Satisfaction Survey Examples
9 minutes read
Every association and chamber eventually asks the same question: Are our members…
How to Promote a Webinar
8 minutes read
A webinar only creates value if the right people show up. Many associations still…
Webinar Target Audience Selection for Associations
6 minutes read
Most webinars miss the mark because they try to serve everyone. Without a clear…
Seasonal Creative Event Marketing Ideas Year Round
7 minutes read
Walk into any ballroom after the last applause fades and you’ll see the same scene:…
The Science of Memorable Event Planning Tips
6 minutes read
Step into a ballroom after the final applause fades and you’ll often see the same…
Data-Backed Formula for Webinar Membership Growth
7 minutes read
Webinar membership growth is the central engine of modern associations, chambers,…
An Event Planner’s Guide to Pop Up Events [With Tips & 8 Examples]
11 minutes read
Hosting pop up events can be an ideal opportunity for businesses or organizations to…
A Complete Guide to Successful Event Production: Stages, Companies & Challenges in Producing Profitable Events
14 minutes read
Improving event production happens during planning, execution, and post-event stages…
Glue Up Blog
6 minutes read
The main goal of a trade show is to connect sellers with prospective buyers. But…
What Are Hybrid Meetings and How to Run Them Effectively [39 Best Practices]
14 minutes read
It is essential to bridge the gap between in-person and remote hybrid attendees to…
Strategic Event Management: Pillars and Essentials
10 minutes read
The organization of business events is a complex mechanism of brand promotion. It…
10 Email Marketing Strategies for Events & Webinars
6 minutes read
Marketers across the business world have been using webinars for the past three…
how_to_use_an_attendee_journey_map_to_drive_membership_growth
8 minutes read
Turning an attendee into a loyal member is a powerful achievement. An attendee…
How to Craft Certificate Programs That Excite Members
12 minutes read
Certificate programs have gained immense popularity among professionals seeking to…
audit core benefits
5 minutes read
Do you find yourself constantly wondering whether your offerings resonate with your…
How to Skyrocket Your Membership's Value?
8 minutes read
At first glance, increasing your membership's value might seem straightforward.…
What Data Reveals About Successful Member Recruitment Methods
10 minutes read
Attracting new members is crucial for any organization, especially in an…
Improving Contact Data for Member Engagement: Practices and Case Studies
7 minutes read
Accurate contact information enables you to communicate effectively, tailor your…
how_to_create_a_board_succession_plan_for_long_term_success
8 minutes read
An entity's sustainability and growth heavily rely on effective governance. A well-…
how_to_boost_association_efficiency_using_mobile_technology
7 minutes read
Mobile phones have brought everything to our pockets and fingertips, and this is…
how_to_launch_a_new_association_program_a_step_by_step_guide
8 minutes read
Associations often seek to launch a new program, as it’s an important step in…
How to Conduct an Effective Member Survey in 7 Steps
7 minutes read
Conducting member surveys is an essential aspect of gaining insights from your…
Top 5 Reasons to Move from Spreadsheets to Association Management Software (AMS)
4 minutes read
If your association is still relying on spreadsheets, it might be time to digitize…
calculate association roi
6 minutes read
ROI, or return on investment, is a key metric to calculate the value generated by…
How AI in Event Management Personalizes Agendas
14 minutes read
Ever been at a conference and thought, “Why am I even here?” That disconnect, where…
can_ai_plan_your_next_event_here_s_what_you_need_to_know
8 minutes read
In 2025, AI isn’t just hype anymore. It’s quietly powering better decisions behind…
how_ai_is_revolutionizing_event_planning_for_associations_conferences
6 minutes read
Planning events used to mean juggling spreadsheets, messy email chains, and…
how_ai_powered_crm_is_transforming_membership_management
7 minutes read
Is your CRM delivering measurable value, or is it only fulfilling basic functions?…
AI for Event Management with a Human Edge
9 minutes read
AI for event management is here to keep you from losing your mind over the 37 tabs…
AI Event Management by the Numbers
13 minutes read
You didn’t ask for AI event management to show up at your doorstep, but here it is,…