Blog

The latest updates, stories, ideas and guides from the Glue Up team.

A Guide on Proposal in 24 Hours for Associations
12 minutes read
Imagine this: you closed a call with a prospective sponsor for your association…
Sponsor Retention: How to Win Them Back
12 minutes read
When you think of sponsor retention, you probably picture the renewal handshake at…
Sales Process Design Your Team Will Follow
14 minutes read
When your board asks, “why aren’t renewals where we expected them to be?” you might…
Perfecting Association Marketing Sales Handoff
10 minutes read
Picture this: your marketing campaign just wrapped. The email click-throughs looked…
Hybrid Event Management Software for Associations
16 minutes read
Your board wants certainty. Your sponsors want proof. Your members want access. That…
A Guide on Financial Forecasting in Associations
17 minutes read
Your board wants certainty.They want to know if the organization will still be…
5 Best Practices for Building Effective Webinar Landing Pages with Examples
9 minutes read
Once you have established a strong topic for a webinar, you can start to create a…
Event Monetization: 5 Easy Ways To Make Money With Virtual Events
5 minutes read
Many organizations have been embracing virtual events these days for increased…
6 Strategies to Increase Event Registration Rates for an Upcoming Event
5 minutes read
Event attendance is at the core of any successful event. As an event organizer, you…
5 Creative Virtual Event Sponsorship Ideas for Your Organization
7 minutes read
Getting the best sponsorships for organizations can help them increase their…
Boost Attendee Engagement at Virtual Events With Event Gamification
5 minutes read
Event gamification is the creation of game mechanics that gives you an edge by…
7 Benefits of Hosting a Virtual Conference to Your Association
6 minutes read
With organizations pivoting from physical to online, most of them have shifted to…
Advanced Tools for Secure Financial Management
5 minutes read
Secure financial operations are imperative for maintaining member trust and…
Improve Member Segmentation with Smart Lists
6 minutes read
Effective member segmentation is crucial for organizations looking to deliver…
Member Churn Rate vs Attrition Rate: What's the Difference?
9 minutes read
Member churn and attrition rate are two terms that are often used interchangeably,…
Member Acquisition Cost vs Lifetime Value: What's the Difference
6 minutes read
To ensure your organization makes smart decisions about member recruitment and…
A Practical 5-Step Guide to Improving Member Satisfaction
7 minutes read
Keeping members satisfied is crucial for any successful association. While small…
What Is a Member Engagement Gap and How to Bridge It?
8 minutes read
If you are striving to provide value to your members, you may often face a challenge…
the_top_email_automation_use_cases_for_associations_and_chambers
13 minutes read
As an organization, email campaigns are non-negotiable. Every new member needs a…
automated_invoicing_and_real_time_data_redefining_financial_efficiency
9 minutes read
Nearly 2 in 5 CFOs report their accounts receivable teams are weeks or months behind…
closing deals made easy the role of crm in sales process automation
10 minutes read
If you’re evaluating tools to automate your sales processes, you’ve likely come…
transforming_member_feedback_into_positive_outcomes_here_s_how
6 minutes read
Member feedback serves as the ultimate reality check, revealing exactly where your…
transforming_member_feedback_into_positive_outcomes_here_s_how
11 minutes read
Associations spend significant resources organizing events, sending email campaigns…
roles_and_structure_comparison_executive_committee_vs_board_of_directors
7 minutes read
An organization relies on both the executive committee and the board of directors to…