The latest updates, stories, ideas and guides from the Glue Up team.
2 minutes read
Glue Up, a leading provider of AI-powered all-in-one membership management solutions, is proud to announce our strategic partnership with Cvent. This collaboration establishes Glue Up as a leader in…
12 minutes read
Imagine this: you closed a call with a prospective sponsor for your association…
12 minutes read
When you think of sponsor retention, you probably picture the renewal handshake at…
14 minutes read
When your board asks, “why aren’t renewals where we expected them to be?” you might…
10 minutes read
Picture this: your marketing campaign just wrapped. The email click-throughs looked…
16 minutes read
Your board wants certainty. Your sponsors want proof. Your members want access. That…
17 minutes read
Your board wants certainty.They want to know if the organization will still be…
9 minutes read
Once you have established a strong topic for a webinar, you can start to create a…
5 minutes read
Many organizations have been embracing virtual events these days for increased…
5 minutes read
Event attendance is at the core of any successful event. As an event organizer, you…
7 minutes read
Getting the best sponsorships for organizations can help them increase their…
5 minutes read
Event gamification is the creation of game mechanics that gives you an edge by…
6 minutes read
With organizations pivoting from physical to online, most of them have shifted to…
5 minutes read
Secure financial operations are imperative for maintaining member trust and…
6 minutes read
Effective member segmentation is crucial for organizations looking to deliver…
9 minutes read
Member churn and attrition rate are two terms that are often used interchangeably,…
6 minutes read
To ensure your organization makes smart decisions about member recruitment and…
7 minutes read
Keeping members satisfied is crucial for any successful association.
While small…
8 minutes read
If you are striving to provide value to your members, you may often face a challenge…
13 minutes read
As an organization, email campaigns are non-negotiable. Every new member needs a…
9 minutes read
Nearly 2 in 5 CFOs report their accounts receivable teams are weeks or months behind…
10 minutes read
If you’re evaluating tools to automate your sales processes, you’ve likely come…
6 minutes read
Member feedback serves as the ultimate reality check, revealing exactly where your…
11 minutes read
Associations spend significant resources organizing events, sending email campaigns…
7 minutes read
An organization relies on both the executive committee and the board of directors to…













