The latest updates, stories, ideas and guides from the Glue Up team.
2 minutes read
Glue Up, a leading provider of AI-powered all-in-one membership management solutions, is proud to announce our strategic partnership with Cvent. This collaboration establishes Glue Up as a leader in…
17 minutes read
Multi chapter branding consistency has quietly become one of the most underestimated…
21 minutes read
There is a familiar moment in almost every membership conversation. The prospect…
16 minutes read
Every association says financial discipline matters. Fewer admit how fragile that…
8 minutes read
Every association says member experience matters. Fewer can explain why it feels…
9 minutes read
The phrase membership CRM tricks and tips get thrown around a lot, usually paired…
8 minutes read
Future proof CRM data management rarely arrives as a bold strategic initiative. It…
8 minutes read
Every business event starts with one decision point: the invitation. Whether it’s a…
8 minutes read
A webinar only creates value if the right people show up. Many associations still…
6 minutes read
Most webinars miss the mark because they try to serve everyone. Without a clear…
7 minutes read
Walk into any ballroom after the last applause fades and you’ll see the same scene:…
6 minutes read
Step into a ballroom after the final applause fades and you’ll often see the same…
8 minutes read
Networking has always been the lifeblood of associations, chambers of commerce, and…
17 minutes read
You’ve heard it everywhere: “We need AI for engagement.” The idea sounds…
11 minutes read
You just launched a membership drive. Onboarding emails go out, first events fill,…
6 minutes read
Sponsor onboarding isn't an administrative detail. It's the foundation of sponsor…
12 minutes read
Every membership office knows the grind of renewal season: overdue invoices pile up…
8 minutes read
Zero-based budgeting is the reset most associations avoid but desperately need.…
13 minutes read
Walk into any board room during budget season and you will see the same ritual. The…
12 minutes read
Imagine this: you closed a call with a prospective sponsor for your association…
12 minutes read
When you think of sponsor retention, you probably picture the renewal handshake at…
14 minutes read
When your board asks, “why aren’t renewals where we expected them to be?” you might…
10 minutes read
Picture this: your marketing campaign just wrapped. The email click-throughs looked…
17 minutes read
Your board wants certainty.They want to know if the organization will still be…
7 minutes read
You already know growth creates complexity. As membership categories expand, pricing…
11 minutes read
AI in business analytics has become standard across industries, from finance and…
5 minutes read
AI communications don’t usually fail because the message is wrong—they fail because…
5 minutes read
AI and automation didn’t catch it—but they should have. The members didn’t complain…
6 minutes read
AI management is stalling inside member organizations—and not for the reasons you…
6 minutes read
It used to mean something when an AI professionals association put on a conference.…
3 minutes read
Organizations today are buried in data from member activity and event feedback to…
6 minutes read
Last Updated: June 14, 2024
Chapter organizations are often formed to…
5 minutes read
Multi-chapter organizations, such as associations, fraternities, and non-profit…
6 minutes read
For national non-profits/associations, local chapters can play a vital role in…
6 minutes read
In today’s digital world, multi-chapter associations face a unique challenge in…
7 minutes read
The first thing that comes to mind when we think of the word dashboard is to imagine…
5 minutes read
Last Updated: June 07, 2024
Multi-tier organizations often struggle to…