About Crane Country Golf Course
Located in Crane, Texas, Crane County Golf Course is a public 9-hole golf facility that serves the local community. As a government-operated course, it provides affordable access to recreation for residents, offering a well-maintained environment suitable for golfers of all levels.
Under the leadership of Mendy Nichols, County Auditor, the golf course has seen steady membership growth, with 75 active members. She aims to balance accessibility with efficient management while maintaining transparency and accountability to the local government.
We spoke with Mendy to explore the golf course's journey from outdated systems to adopting Glue Up's AI-powered membership management software.
Challenges with Legacy Systems
Before transitioning to Glue Up, Crane County Golf Course relied on an Access database and Excel spreadsheets to manage membership data and track finances. While this system worked in the early days, as the golf course grew, it became clear that the process was no longer sustainable. The manual nature of the system led to inefficiencies, particularly when members' information was updated incorrectly, which caused disruptions in invoicing and reporting.
"We had a very old database. Access database is how they kept the membership information… we would do Excel spreadsheets to report to the board and the commissioner's court."
The complexity of maintaining accurate records and processing membership renewals on time prompted Mendy to seek a more automated solution that could handle their expanding membership base and streamline everyday tasks.
Choosing Glue Up's Membership CRM Software
Mendy began searching for a better solution to automate and simplify the golf course's operations. After a quick online search for membership management software, Glue Up stood out as a promising option.
"I went on Google and searched software programs for membership programs, and they came up several times, so we started looking into them."
What ultimately convinced Mendy to choose Glue Up was the ease of use, the affordability for smaller organizations, and the platform's scalability.
"The way he (Bill) showed the demonstration… there was very little training required. The cost was extremely reasonable for a small company like ours."
With a system that could support their current needs and grow with them, Mendy felt confident in making the switch.
A Smooth Transition with Hands-On Support
The onboarding process was seamless, thanks to Glue Up's personalized training and support. Mendy and her team were provided with training videos and had direct access to a dedicated consultant who answered their questions promptly.
The user-friendly platform meant the team didn't face significant challenges during the transition. They were able to integrate their membership data quickly, automate invoicing, and begin using the platform with minimal disruption.
Key Benefits: Time Savings, Automation, and Member Satisfaction
Since implementing Glue Up, Crane County Golf Course has seen a marked improvement in operational efficiency, cost savings, and member satisfaction:
Automated Invoicing and Cost Savings
Automating membership renewals and invoicing has eliminated the need for physical mail, saving time and money. Members can now update their accounts and make payments directly through the platform, streamlining the process.
The platform's ability to send digital statements and reminders has significantly reduced the time spent on manual tasks.
Enhanced Member Engagement
With the AI-powered CRM, the golf course now has a better understanding of member activity and engagement. Members can easily track their accounts, update their information, and even set up auto-renewal, which has improved both convenience and satisfaction.
"They like it because they can instantly go on and update and do auto renewal, so it can automatically draft on their account, and they're the ones putting that information in, not us. So they're in control, but there are ties as well."
This shift has allowed the golf course to focus more on member experience rather than administrative work.
Looking Ahead
With the membership management software fully implemented, Mendy and her team plan to explore more of Glue Up's features, such as event management and email campaigns. These tools will further enhance member engagement and streamline operations for upcoming tournaments and community events.
"Hopefully, we'll start getting into more of the event campaigns… now that we know what's going on, we can easily get information out to our members."
The team is confident that Glue Up will continue to support their growth and help them adapt to future needs.
Want to Improve Your Operations?
Whether you're a golf course, a chamber of commerce, or a regional association, Glue Up's all-in-one membership management software is designed to streamline your operations and improve member engagement. Our platform is built to grow with your organization, offering tools for automated billing, member communication, event management, and more.
So, get in touch with our team, share your pain points, and let us create a customized solution that simplifies your processes and elevates member experiences.
