Your email open rates are dropping, renewals are overdue, and your inbox is buried in “just following up” messages. You’ve got the CRM, event tools, and mobile app, but your members still feel disconnected.
What if everything your members needed, event chats, reminders, networking, and discussion threads, lived in one place they actually wanted to visit?
That’s exactly what Glue Up’s community feature offers. Here’s the kicker: you probably already have it. You just haven’t turned it on yet.
What Makes the Best Association Management Software?
Most platforms boast about features, email tools, event pages, and reports, but the best association management software focuses on what truly matters: engagement.
Because when members stay active, they renew. When they feel seen, they participate.
The real difference isn’t in how many tools you have. It’s how connected your members feel. That’s why tools like Glue Up work best when community, CRM, and events operate as one, not in silos.
Why Community Engagement Is Now a Core Feature, Not an Extra
Ten years ago, email and event invites were enough. Not anymore. Today’s members expect more than updates; they want connection. Whether it’s a space to ask questions after a webinar, network before an event, or just stay plugged into industry chatter, they need a digital “third place.” Think Slack, but built for your members.
Yes, there are other tools out there that some associations use, such as Tradewing or Breezio. But here’s the truth: if you're already using Glue Up for CRM and events, you don’t need to shop around. Your digital community space is already part of your toolkit.
You don’t need another login. You need a place your members can actually use and trust.
The Real Power of Bulk Member Management Inside a Community Space
Managing members one by one is fine until you have hundreds. That’s where the real power of Glue Up’s community feature kicks in. It combines bulk member management software with an actual member space that people want to join.
Here’s what you can do:
- Tag and segment members based on interest, location, or role
- Send group invites to events or private forums in just a few clicks
- Automate onboarding flows so new members feel welcomed without extra work
- Run bulk renewals and reminders without toggling between tools
It’s not just communication. It’s community management, built right into your CRM.
Glue Up’s Community Feature: The Overlooked Engine of Retention
You’re already using Glue Up, but chances are, you’ve scrolled right past the feature that could make the biggest difference in retention.
The community module isn’t just a forum. It’s a full engagement hub:
- Online discussions that members can join without waiting for a newsletter
- Speed networking that runs itself with no extra setup
- Private groups for chapters, committees, or interest clusters
- Smart notifications so members never miss a reply
- And a mobile-first design that fits into their daily habits
The result? More interaction, loyalty, and renewals. You don’t have to add anything new; you just have to turn it on.
A Case for Enabling Your Glue Up Community Add-on Today
You already have the building blocks: CRM, events, mobile app, and email. The community feature is the missing piece that ties them all together.
When you activate the community add-on, you:
- Let members continue the conversation after events
- Make networking happen year-round, not just once a quarter
- Cut back on back-and-forth emails by centralizing announcements and discussions
- Boost value without adding another tool to your stack
And the best part? It’s already in your Glue Up dashboard. You don’t need to learn something new or buy another system. Just flip the switch. Already a Glue Up customer? Your community tools might already be waiting for you.
Book a quick walkthrough and see how to turn on the engagement; no new tools are needed.
