Imagine you just finished a member email campaign in Mailchimp, updated dues records in Xero, checked attendance on Zoom, and are now manually adding everything into your CRM. It’s not just time-consuming; it’s chaotic.
Members ignore emails because their data is outdated. Finance ends up chasing the wrong contacts. And your CRM? It’s never quite accurate.
But what if all those tools actually talked to each other? What if everything you already use inside Glue Up, your CRM, campaigns, events, and billing, just worked together?
That’s exactly what the Multi Add-on does. And if you’re not using it yet, you’re missing the one thing that could make your entire system smarter, faster, and more accurate.
The Real Cost of Skipping the Best Platform for Data Integration
Let’s discuss what it’s costing you, not in money but in time, accuracy, and trust. Associations aren’t immune. When member data is spread across spreadsheets, email platforms, finance software, and outdated CRMs, mistakes multiply fast.
You might be:
- Emailing the wrong people because your lists aren’t synced
- Manually reconciling event payments with finance tools like QuickBooks or Sage Intacct
- Pulling incomplete reports because engagement signals from events or communities never make it into member profiles
It’s not just your team feeling it; members notice, too. If they get duplicate emails, miss invoices, or feel like you don’t really know them, they’re less likely to renew.
Glue Up’s Multi Add-on saves clicks and relationships. By connecting your tools, it protects your reputation, improve segmentation, and gives you back the time you waste juggling disconnected platforms.
Why Associations Need the Best Platform for Data Integration Now, Not Next Year
The longer you wait, the messier it gets. Associations have more tools than ever, including CRM, email marketing, finance software, Zoom, and mobile apps, but they’re not automatically working together.
That doesn’t mean you need fewer tools; it means you need a smarter way to connect the ones you already have. Every year you delay integration, your data becomes more fragmented:
- Finance and events don’t sync, so invoices and attendance records stay out of sync.
- Marketing campaigns use outdated lists because Smart Lists aren’t updated with real engagement data.
- Member profiles lack key context, which makes personalization nearly impossible.
Glue Up’s Multi Add-on fixes that without forcing a rebuild. It’s designed for users who already rely on Glue Up daily but haven’t connected the dots yet.
The idea is simple: One Member = One Timeline = Smarter Decisions. When everything runs through one data flow, your team makes faster calls, sends more relevant content, and gets clearer reports.
That’s not something you should wait another fiscal year to do.
How Glue Up’s Multi-Add-on Delivers the Best Platform for Data Integration
Glue Up’s Multi Add-on acts like the nervous system of your platform, quietly connecting all the moving parts so you don’t have to.
Here’s what it connects:
- Marketing: It pulls data from email campaigns and Smart Lists so you can segment based on actual behavior, not just tags or roles.
- Finance: It syncs with QuickBooks, Sage Intacct, and Paygage, so every payment, refund, or dues update automatically matches your records.
- Engagement: This feature collects data from Zoom webinars, event check-ins, form submissions, and mobile activity, all tied to one member's timeline.
- CRM merges everything into a single member profile, so you finally see the full picture of campaigns they opened, events they attended, dues they paid, and conversations they had.
This isn’t just “nice to have.” It turns into:
- Faster follow-ups with people who clicked but didn’t register
- Better segmentation for campaigns that actually convert
- Accurate renewal forecasting because you see behavior, not just dates
- Cleaner reporting that doesn’t require four exports and a spreadsheet
If you’re already using Glue Up, activating the Multi Add-on gives you the platform you thought you were buying, one that actually works together.
How to Activate the Multi-Add-on and Glue Up Your Best Platform for Data Integration
Activating the Multi Add-on doesn’t require IT. If you’re already a Glue Up customer, you’re just a few clicks away from making your system more connected, accurate, and intelligent.
Here’s how to get started:
- Log in to your Glue Up Manager App
- Go to Add-ons from the main menu.
- Look for “Multi Add-on” and toggle it on.
- Schedule a consultation with our support team to review your current setup and integration needs.
- (Optional) Visit the Help Center article for a quick overview and setup checklist
You don’t need to overhaul your system; you just need to unlock the part that connects everything. Activate the Multi Add-on inside your Glue Up dashboard now to unlock real-time integrations.
