How to get more registration for webinar is a marketing and leadership challenge.
It’s 10:12 a.m., and your big webinar is just hours away. You check the registrant list—again. It’s still lower than expected. You chose a relevant topic. Your speaker has credibility. You even promoted it on LinkedIn this week.
So, why aren’t people signing up?
That moment of unease isn’t about a single event. It’s a signal. A deeper breakdown in the connection. In how your systems invite people in, how your processes follow through, and how well you really understand what your members need.
If you're leading a member-based organization: an association, a chamber, a network; you’ve likely asked yourself how to get more registration for webinars more than once. Because when turnout slips, it chips away at trust.
And while it’s easy to blame fatigue or timing, the real issue is this: too many organizations still rely on guesswork, generic templates, and fragmented tools.
It doesn’t require a complete overhaul. It takes intention, and seven smarter shifts that forward-thinking organizations are already using to double or triple their webinar attendance. Especially those using all-in-one tools like Glue Up.
Let’s walk through what actually works.
Key Takeaways
Leverage CRM insights and past engagement metrics to pick webinar themes that reflect real member interest.
A generic sign-up page won’t convert. Use compelling headlines, clear benefits, speaker credibility, and visual elements to drive registrations.
Keep forms minimal—name and email are often enough. Use autofill and single sign-on to reduce friction, especially for older or time-strapped members.
Engage registrants early with polls, speaker questions, early access content, or reminders tailored to their behavior. It increases attendance and emotional investment.
Track who registered, who attended, how long they stayed, and what actions they took after. Glue Up provides end-to-end analytics to help you refine every part of the process.
Quick Reads
1. How to Get More Registration for Webinar by Starting with What Your Members Care About
Too many webinars start with a staff brainstorm and end with a shrug.
You’ve probably been there: “We should do a session on digital transformation,” someone says. “That sounds good,” another chimes in. So, you build a registration page, create a few graphics, send three emails, and wait. But the numbers don’t move.
Here’s the problem: “sounds good” isn’t the same as “solves my problem.”
Organizations that consistently fill webinars use real member behavior as their topic compass. In live signals from their CRM: most-clicked topics, top search terms, recent drop-off reasons, highest-rated sessions.
Glue Up users, for example, can tag behavior directly from email campaigns, event interactions, or mobile app clicks. That lets them spot trending interests in real time and reverse-engineer webinar topics around them. It's the difference between shooting in the dark and building what people are already asking for.
Run a 1-question poll during every major event: “What’s one topic you wish we’d cover next?” That’s your webinar queue.
2. How to Get More Registration for Webinar by Treating Your Landing Page Like a Netflix Trailer
If your webinar landing page reads like an internal calendar invite, no one’s signing up.
Member organizations often downplay landing pages. “Just put the title, date, and speaker photo. Maybe a paragraph.” Attention is your first conversion. You need a page that sells the experience.
High-converting pages include:
A clear, benefit-first headline (not just the title of the webinar)
Bullet points spelling out what people will learn
Speaker photos with credibility tags (like “TEDx speaker,” “Former VP, IBM”)
A short video teaser or quote pulled from the session
“Add to calendar” buttons
Testimonial snippets from past events
Glue Up’s website builder and event module let you build these landing pages with drag-and-drop tools. They’re automatically synced with your registration and email tools.
The psychology here is simple: people register when they can picture what they’ll get. Vague promises don’t drive behavior. Specific benefits do.
3. How to Get More Registration for Webinar by Making Sign-up So Easy It’s Boring
Let’s say your member is mildly interested in your webinar. They click the link. Then they hit this:
❌ “First Name”
❌ “Last Name”
❌ “Email”
❌ “Phone Number”
❌ “Job Title”
❌ “Organization”
❌ “How did you hear about us?”
❌ CAPTCHA
You’ve lost them. Again.
Long forms kill interest. Every additional field cut registration rates by 10–15%, according to several digital conversion studies. For associations, whose audiences may be older or less tech-savvy, that’s especially costly.
Glue Up solves this by tying event registration directly to member profiles. Returning users see autofilled fields. New users? They register with just name + email, and optional SSO (Single Sign-On) from LinkedIn or Google.
Minimal effort. Maximum follow-through.
If you absolutely need extra data, collect it after registration with a follow-up form or event-day poll. Don't block the front door.
4. How to Get More Registration for Webinar by Letting Your Emails Feel Human
Most webinar invites feel like… well, webinar invites. Cold. Formal. Predictable.
What works better? Email copy that feels like a real person wrote it. One that starts with a short story, a pain point, or even a question:
“Struggling to keep member engagement high in Q3? You’re not alone.”
Glue Up users often set up drip sequences, starting with a teaser, then a benefit-based invite, followed by reminders, speaker quotes, and a final countdown. Using tags and AI Copilot, each email can reflect the recipient’s past behavior (like whether they attended previous events, opened similar emails, or clicked on event links but didn’t register).
Behavior-based email + automation = quiet growth.
Also: the subject line matters. A/B test every one. Humor, curiosity, or stats tend to outperform generic ones like “Upcoming webinar: Don’t miss out!”
Add an option for registrants to “invite a colleague” with a simple email-forward button on the confirmation page. That one action can add 20–30% new registrants.
5. How to Get More Registration for Webinar by Engaging Members the Moment They Register
Most organizations go quiet between sign-up and event day. That’s a waste.
This is your golden window, your audience said “yes.” Now you deepen the connection.
How? Try these:
Send a “What would you like to ask the speaker?” form.
Let registrants vote on which subtopics to prioritize.
Offer early access to a resource or guide tied to the event.
Send a “get to know your fellow attendees” list or preview.
Glue Up’s event engagement tools allow post-registration content to be dripped out over time. This builds anticipation and reduces drop-off.
When members feel their voice shape the session, they show up early.
6. How to Get More Registration for Webinar by Turning Your Members into the Best Promoters You Have
You don’t need a social media department to get reach. You need your members to care enough to share.
After registration, give attendees:
A pre-written post they can share on LinkedIn or Twitter
A unique referral link to track which members brought in new guests
Small incentives like member recognition, badges, or shout-outs during the webinar
One Glue Up client saw a 28% lift in sign-ups when they simply emailed members with a “Help us spread the word” kit that included sample posts and speaker bios.
Also, tag your speakers and partners in your social posts. Their networks are often 5–10x larger than your organization's page.
Host a short pre-webinar Instagram Live or LinkedIn video with the speaker. Then link the registration page in the comments.
7. How to Get More Registration for Webinar by Measuring More Than Just Sign-Ups
We tend to stop at “how many people registered?”
That’s not enough.
Who signed up? Did they attend? Did they stay? Did they engage? Did they convert into something more?
Glue Up’s reporting dashboard gives you the full picture:
Channel-by-channel breakdown (email, social, referral)
RSVP vs. attendance vs. stay duration
Post-event survey results
Clicks on CTAs during the webinar
Member conversion (e.g., from attendee → donor or upgrade)
Once you know what’s working, you can double it down next time. And once you see what’s failing (e.g., low email CTR, high drop-off after 20 minutes), you can fix it in time.
Export that data to your board as a post-event impact snapshot. Show what moved, not just what happened.
The Silent Cost of Under-attended Webinars
We often think a low-registration event just “wasn’t a big deal.” But for member organizations, every no-show is more than an empty seat. It’s a quiet signal of disconnection.
It tells us:
The messaging didn’t resonate
The timing didn’t work
The value wasn’t clear
Or worse, they never saw the invite
If that keeps happening, members slowly drift from curious to quiet to gone.
But when done right, webinars are connection points. They re-spark lapsed members, inspire referrals, build trust with prospects, and even set the stage for renewals.
That’s why getting more registrations is building a stronger organization, one click at a time.
How Glue Up Gives You the Full System
Everything mentioned in this blog—behavioral tagging, smart reminders, autofilled forms, pre- and post-event workflows, speaker pages, analytics—is already part of Glue Up’s ecosystem.
It’s built for member-based organizations who need:
Automation without coldness
Customization without complexity
Engagement without exhaustion
So, if your team is tired of guessing what works and ready to stop chasing members with reminders, it might be time for a platform that just gets it.
Don’t Do Everything, Just Start Smarter
You don’t need to apply for all seven shifts tomorrow. Pick one. Maybe it’s revamping your registration page. Or cutting your form. Or letting members ask a question before the session.
Then measure the difference. Repeat what works. Adjust what doesn’t.
The results will build quietly at first. Then you’ll feel it.
Higher attendance. Warmer feedback. More emails from members asking, “When’s the next one?”
That’s when you’ll know: your webinars are moments your members look forward to.
And that’s the kind of engagement that lasts.
Want to make your next webinar registration your best one yet?
