AI Engagement Scoring for Virtual Audiences

Webinar software makes it easy to host but much harder to measure. If you’re still relying on basic attendance rates and “% watched” as your metrics, you're flying blind. Real engagement happens in the moments your software doesn’t track: when someone switches tabs, skips the poll, or leaves without a trace.

It’s a gap that frustrates event teams and board members alike. A senior membership director recently requested a list of the most engaged attendees from a quarterly webinar. The operations team provided her with a spreadsheet of everyone who had attended. No insights. No follow-ups. Just raw attendance.

The truth is, most webinar platforms weren’t built for associations that need segmented data, member scoring, or sponsorship ROI. They run events, but they don’t return intelligence. That’s where most teams stop tracking, right when the data could start providing meaningful insights.

Engagement Is a Black Box Until Glue Up Scores Every Signal

Attendance alone doesn’t tell you who was truly engaged. You need to know which parts of the session held attention, who participated, and who quietly dropped off. That’s exactly what Glue Up’s AI engagement scoring reveals layer by layer, in real time.

Here’s how it works:

AI engagement scoring: Which chapters lingered under 30% attention?” Copilot flags them mid-event so you can shift strategy before it’s too late.
Attendance analytics: Speakers can view real-time heat maps showing which moments caused drop-off or sparked interest, and adjust their delivery on the spot.
Poll correlation tracking: Members who voted “yes” on a key poll question are auto-tagged in your CRM for immediate follow-up.

With Glue Up, your engagement data isn’t passive; it actively guides decisions while the webinar is still running.

Registration Gating and CRM Write-Back Turn Data Into Fuel

You can’t build meaningful engagement if your data is fragmented from the start. Free Zoom forms might capture a name and email, but they often miss critical fields, duplicate entries, and drop key member tags. Glue Up fixes that from the first click.

Here’s how:

Smart registration gating: Only verified members can access premium sessions. Guests are automatically routed to upgrade offers; no manual review is required.
Instant CRM sync: Fields from the registration form feed directly into Glue Up’s CRM. Segments update live, and the board-ready list is available before the webinar ends.
Unique Zoom links: Every attendee gets a personalized access link. That means no duplicates, no ghost check-ins, and clean data every time.

The result? More accurate targeting, better follow-up, and zero time wasted cleaning up bad lists.

Mid-Event Engagement Triggers Boost Sponsor ROI

Sponsors don’t just want logos; they want measurable impact. With Glue Up, your virtual event becomes a live marketing opportunity that actively drives sponsor value, not after the event, but during it.

Here’s how:

Sponsor overlays: When engagement peaks, branded logos or CTAs appear in real time, placing sponsors directly in front of the most attentive audience segments.
Real-time interaction signals: Poll results and Q&A activity get auto-exported into your sponsor’s CRM, so their sales team knows who to follow up with right away.
Top attendee segments: Glue Up identifies the most engaged participants and delivers a curated list to your sponsor partners, complete with interaction scores.

This isn’t soft brand awareness. It’s hard ROI, made visible before the thank-you email even goes out.

On-Demand Hub Extends Engagement Beyond Event Day

Most webinars end when the livestream stops. But for associations focused on continuing education, sponsorship value, and member retention, that’s a wasted opportunity. Glue Up’s on-demand hub ensures your content continues to work long after the event closes.

Here’s how it delivers ongoing value:

Smart content tagging: Every session is auto-clipped by chapter, then tagged by topic and speaker. Members can browse or revisit specific segments without having to scrub through the entire replay.
Continuing education credits: When attendees watch at least 80% of a session, Glue Up automatically emails a certificate and logs the credit to their profile.
Content-based recommendations: Based on what someone watched, Glue Up suggests relevant upcoming webinars, helping you drive repeat attendance without extra outreach.

Your virtual events shouldn’t expire. With an on-demand strategy in place, they can continue to engage, convert, and educate on a weekly basis.

Executive Dashboards Drive Faster, Smarter Decisions

For most organizations, post-event reporting is a scramble: collecting attendance, compiling poll data, and trying to determine what mattered. Glue Up removes the guesswork by giving executives live, decision-ready dashboards while the event is still in progress.

Here’s what leadership sees:

KPI widgets in real time: Board members and department heads can view live NPS scores, engagement rankings, and registration trends on a single screen.
Copilot insight summaries: Glue Up’s AI flags patterns, such as high drop-off rates during breakout sessions, and suggests actions, like reducing session length next time.
Decision-ready data: No downloading spreadsheets, no “Can you send me that?” follow-ups. Just immediate visibility into what worked, what didn’t, and where to go next.

This is more than reporting. It’s event intelligence designed for speed, clarity, and real-time impact.

Stop Guessing, Start Tracking What Really Matters

If your event reporting still ends with “X people showed up,” you're missing the full picture. True engagement isn’t just about attendance; it’s about attention, interaction, and intent. And if you can’t measure that, you can’t act on it.

Glue Up’s webinar software, integrated with Zoom, doesn’t just help you host virtual events; it helps you turn those events into measurable growth engines. Whether you're segmenting leads, surfacing drop-off points, or proving sponsor ROI, your data works harder when it's connected, clean, and intelligent.