The latest updates, stories, ideas and guides from the Glue Up team.
2 minutes read
Glue Up, a leading provider of AI-powered all-in-one membership management solutions, is proud to announce our strategic partnership with Cvent. This collaboration establishes Glue Up as a leader in…
12 minutes read
Speed networking event hosting works when it feels less like musical chairs and more…
9 minutes read
If volatility is the problem, sales funnel management for associations is where…
14 minutes read
You open your renewal deck. There is a slide with attendance, photos, and quotes.…
10 minutes read
Membership growth depends on more than collecting dues or hosting events. To truly…
6 minutes read
Every year, associations look for better ways to create connections that matter.…
7 minutes read
Every year, associations face a tough question: how to explain membership value to…
5 minutes read
Planning and executing successful events is no small feat. Managing registrations,…
9 minutes read
Who doesn’t want their events to be jam-packed? Every organization dreams of hosting…
13 minutes read
Having a mobile event app for your members makes event participation incredibly…
8 minutes read
A trade show showcases what you bring to your clients and potential clients. The…
8 minutes read
Once the event is over, many organizations struggle to maintain the momentum and…
9 minutes read
Events are the driving force of associations, nurturing connections, sparking…
8 minutes read
You’ve built a membership program packed with top-tier benefits, exclusive resources…
24 minutes read
Managing memberships shouldn’t feel like running on a treadmill you can’t step off.…
7 minutes read
Cold outreach used to be the go-to move for member-based organizations. A quick…
7 minutes read
Why guessing is the enemy of member retention?
We’ve all trusted our gut…
6 minutes read
Member churn refers to the loss of members over time, a challenge that can…
8 minutes read
Member retention is mandatory for the long-term success and growth of your…
9 minutes read
Choosing the best CRM software isn’t just about the number of features; it’s about…
6 minutes read
You’ve sent out the survey. The results are in. You glance at the responses, make a…
6 minutes read
Ever pause before sharing your email with a new platform? Maybe you hesitate before…
5 minutes read
You can't convince people to join your membership unless you prove your value.…
6 minutes read
When your organization looks for external support, you’ll likely consider…
7 minutes read
Managing an association is not rocket science, but it’s not a cakewalk either. It…
7 minutes read
Membership renewals are one of the most critical parts of any member-based…
6 minutes read
Chambers of commerce are under more pressure than ever to prove their value fast.…
12 minutes read
AI+data+CRM is the new infrastructure. In 2025, the associations seeing the highest…
13 minutes read
AI membership is the metric that’s quietly making its way into investor decks,…
12 minutes read
AI for communications is fast becoming the strategic differentiator for associations…
5 minutes read
Membership upselling is an art. Not everyone is an artist, but associations can be…